From the perspective of products
1. Drainage products
What are drainage products? Its attribute is that every family can use it, and the profit is not high, even there is no profit to speak of. Such as cleaning the glass, dredging the sewer and so on, these are the drainage products that are trusted and recognized by customers and often need.
At the same time, we should also consider the seasonality and customer attributes. For example, the spring and autumn monsoon sand is big, so we can start from cleaning the glass; Customers belong to high-end community, or 80, 90 groups, are used to find home economics company to door-to-door service.
2. Profitable products
What are profitable products? For example, the cleaning of household appliances, renovation of stone, cleaning of housekeeper, sofa, carpet and mattress, the profit of these services is still considerable.
With this kind of product design, at the beginning, you won't be confused, and you don't have to launch all your business, you can get some accurate customers.
How to get customers
1. Community call
Of course, we can't do without offline activities. For example, we can set up a limited number of 500 customers to call, set up an activity similar to discount promotion, and let customers participate in our activities by signing up as soon as possible. Of course, activities can include sofa cleaning, mattress cleaning, carpet cleaning and a series of profitable products.
I believe you can see that this is a set of combined marketing skills. The positioning of drainage products and profit-making products is very clear, and the relationship between them is also very close in the process of promotion and service.
Of course, in addition to community activities, there are also social platforms to create some groups, in which you can publish some business details, such as name, benefits, price, etc; Some low-end community can also post ads, and let the community's staff responsible.
Or you can try it in high-end residential areas, but generally the property and security of high-end residential areas have strict price comparison, so you must post it in a place that does not affect the appearance to avoid being complained by customers.
3. Communication with property management
In addition, we must keep close communication and contact with the property of the community and try our best to seek joint operation and cooperation. With the blessing of property, it's easy to stabilize customers, develop new customers and show fame.
So why try to cooperate with property management? It is because the home management company and the property management company have the same nature, such as "uniqueness" and "exclusiveness". Once there is cooperation, the property management party will not find other home management companies, so this is also the most important way to get customers.
Recruitment and management of workers
Friends who know about the domestic industry know that the recruitment and management of aunts has been bothering many people.
Let's talk about recruitment first. For the recruitment of housewives, first of all, we need to make it clear that this is a normal work and we should always do it. Only in this way, we will not worry about the lack of housewives in our later work.
Of course, there are skills in recruiting aunts. The most important way is wechat group. The more groups, the better. Behind every aunt recruited, there are at least 6 or 7 housewives who are familiar with them.
So we need to recruit this aunt to bring in the housewife she knows, so as to ensure that the housewife has more and more reserves, and the speed is also very fast.
2. How to keep aunts
When you recruit aunts, they find that you don't have many lists here, and the salary is not high, so it's certainly impossible to keep people. So we need to provide value for aunts so that they can stay.
1) Continuous issuance
What we have to do is to constantly publish lists in wechat group, so that aunts can choose and receive lists, and of course they can make money.
2) Business training
When more aunts are recruited, we should have a systematic training (training is free) to apply for certificates and improve their skills. Invisible, aunt's skills improved, wages will be able to show an upward trend.
3) Reward for soliciting people
When an aunt brings in other housewives, give them some rewards, so that they will be more motivated to help you recruit more housewives.
First of all, we need to be clear that it is impossible to enforce the management of housewives, because housewives' workplace is at the employer's home and they have little contact with us, which leads to that we do not know the status and degree of their work outside.
So we must train the new aunts systematically, train them before receiving orders and set up work files.
4. Auntie's work files
As we have said above, the purpose of aunt management is to enable her to better perform the contract, complete high-quality service and avoid creating a passive situation for the company.
Only in this way can the advantages of Auntie be fully displayed to customers, and the working level of Auntie can be steadily improved, and the salary can be appropriately adjusted. For customers, it is also a guarantee of service.
After establishing a stable and long-term relationship with my aunt in this way, the part left behind will be a serious and reliable aunt.
Service quality control
You know, in the city, the people who need domestic service are generally middle and high-end people. For these people, we also need to match some high-value aunts. Even if it's training together, the housewives who work together also have different grades.
The most important thing to buy products is quality. Choosing merchants is honesty. Jinan housekeeping company sincerely provides excellent services for our customers. Welcome to visit our website: http://www.571bd.cn Below message consultation